Thursday, March 3, 2022 / by Margie Wright
What is home staging?Home staging is the art of decorating your house to appeal to potential home buyers. This can be integral to getting your house sold. Home staging makes the home look more valuable, and it draws more appeal to the home overall. What may initially start out as a not so appealing property can be made to look so much better and more inviting. Now, this can be done on your own or by a professional. There are pros and cons to each option, which we'll discuss later in this blog.
How much does it cost to stage a house?On average, home staging costs around $1500. Now, this can vary. It can be as cheap as $600 while also going up to $4000. The final pricing is dependent on several factors. It can be pricey, so you have to decide if the cost is worth it or not. Having a professional stage your home could give it the boost needed to get it sold even quicker and at a better price. To better understand how the cost gets to what it is, we'll break down the costs that you're most likely to see.
Consultation Cost: This is the initial design consultation with the professional. It normally takes about two hours to complete and costs about $150 to $600. Once this consultation is done, the stager will provide you with an estimate of how much the project as a whole will cost along with any associated fees.
Room-By-Room Staging: The individual cost of staging a room is about $500 to $600. The more rooms you have staged, the more that it's going to cost at the end.
Price Per Hour: This can be anywhere from $25 to $150 depending on the professional and depending on if they do, in fact, charge per hour. Some don't!
Price Per Project: Normally, stagers will present you with an estimated cost of the project after your design consultation. The average project cost ranges from $800 to $1000. This price is without any furniture rental costs, however. Other fees will be factored in. This is simply the base average pricing.
Furniture Rental Costs: Your stager may recommend renting furniture for your home if you're staging a vacant home or your furniture isn't in tip top shape. Renting furniture can cost about $500 to $600 per room.
Decluttering and Rearranging: If your stager decides to use your current furniture and decor, this will end up costing so much less. There would be about an $800 flat fee. This cost covers decluttering personal belongings and rearranging the furniture you already have. If you're willing to declutter your home yourself to the extent that the stager wants, then the rate can be even less.
Other Home Maintenance Projects: Your stager may suggest other home improvement projects like updating light fixtures, refinishing cabinets, hiring a cleaning service, or painting your walls a color that's more neutral. Depending on what you need to update, that will determine the cost.
What factors affect the cost of staging a home?The size of your home is an obvious factor. The larger your home, the more rooms you have, the higher the staging cost will be. The layout of your home will also have a major impact. If the staging company needs to hire more people to carry furniture up and down several floors, then the price will likely go up.
Staging a vacant home will also impact the price. Having to rent furniture, purchase accessories, and other finding other decor will add up very quick as opposed to if the home already has some furnishings. However, your personal belongings and personal furnishings can potentially increase costs. If you have a lot of items that the stager doesn't need in the home, you'll have to have somewhere to store them. If it's bigger items, then you'll likely need to find a storage unit to place it in which does add costs.
In most cases, you will be the one covering the costs for professional staging. If you want to use professional staging, then make sure to factor in those potential costs as well.
The final major cost is the minimum staging contract. Some professional stagers require you to sign a three-month minimum staging contract. This means that whether your home sells in two weeks or two months, you'll still have to pay the costs of staging for three months.
How to save money on staging costsStage the most important rooms only. These would be the main areas of your home, like the living room, kitchen, dining room, and primary bedroom. Don't forget the entryway as it makes the first impression on buyers that are touring your home. Extra spaces like attics, basements, and small rooms don't necessarily have to be staged. If you have additional bedrooms, though, consider staging one as a home office since those have gained much popularity.
A big way to cut costs is by using your belongings. Listen to the stager when they recommend how to declutter and what to keep or not keep. Do a good job at it, and then the stager will be able to maximize the benefits of what is left of your personal belongings in your home. You can maximize this the most by seeing if a stager will offer a consultation to provide home staging tips that you can use to stage the home on your own. You'll still pay a fee for the consultation, but you won't have to pay the same amount for staging each room.
If you're needing to stage vacant rooms, consider soft staging, limiting the furniture you rent, or even virtual staging. Soft staging only uses key pieces of decor, like art on the walls, to bring life to a room. Many stagers don't offer this service, but it's still an option if you can find one that does. Limiting the furniture you rent can cut back on many costs. Rent only key pieces of furniture for each room that you stage. Virtual staging will still cost about $39 to $199 per room, but that's still much less expensive than actual staging. This is really only suited for vacant homes that are completely empty, but it can be a good first step since many buyers will tour a home virtually before they do in-person. Do keep in mind, though, that those that decide to tour your home in person will still see an empty house.
Finally, consult with your real estate agent. They will know the best advice when it comes to deciding whether to stage your home or not. They'll also know the best people to contact for staging, how to potentially save some costs, and ultimately tell you if your home is ready to be staged yet. They'll take into account your specific situation to best help you.